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As a television producer and media consultant in Hollywood, perception is my business. I deal in the visual world of products and people, and how they are perceived by the viewing audience. Today, in a media-saturated culture, perception is critical. It's not about facts, it's about perception.
As a Christian, I used to look at the issue of perception as a negative, deceitful proposition. Indeed it can be, but like many things, I also learned it has a flip side, as I began to study how Jesus went to great lengths to impact the public perception of his ministry and his purpose on the earth.
He actually told people who had been healed not to tell anyone.
He carefully chose the men who would be His closest associates.
During the height of his popularity, he withdrew to remote places to be alone.
He chose the method of his triumphal entry into Jerusalem.
When He could have escaped in the garden, he told Peter to stop fighting and quietly allowed Himself to be arrested.
During the events that led to his execution, He even controlled the interrogation of Pilate by only responding to certain questions.
Jesus was constantly doing the unexpected, because He had a purpose and plan for his life, and he refused to let others determine his destiny or how He would be perceived.
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Do you have questions about Hollywood? Want to understand more about the entertainment business? Desperate to know, "What is a key grip?" Ask Dr. Film.
Q. "What is the point in supporting movies as a church? How does going to the movies in theaters really influence what films Hollywood makes?"
While some producers make films for ideological reasons, the vast majority approach entertainment as a business. They simply respond to the marketplace-what they think audiences want to see. Hollywood was surprised when a story of a chaste Christian girl starring Mandy Moore (A Walk to Remember) trounced a road trip tale with sex and partying starring Britney Spears (Crossroads). They underestimated their audience and its taste. ...continued
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- According to Beliefnet, the most powerful Christian in Hollywood Today is Mel Gibson with Denzel Washington following as a close #2. Mel Gibson's movie, 'Passion of the Christ' "changed everything for Hollywood when it comes to matters of faith, waking up the powers-that-be to the box office potential of the Christian audience" (Beliefnet). Following is a list of the top 10 superstars who are considered by Beliefnet to be some of the most influential Christian leaders in Hollywood today: Tyler Perry, Martin Sheen, Philip Anschutz (owner of Regal Entertainment Group), Martha Williamson (producer of Touched by and Angel), Patricia Heaton, Ralph Winter (Producer of X-Men), Angela Bassett and Kristin Chenoweth (Pushing Daisies, Wicked).
- Regal Entertainment Group, the largest movie theatre chain in the world, is owned by conservative Christian Philip Anschutz. With "an estimated current net worth of around $7.8 billion, he is ranked by Forbes as the 31st richest person in the USA"
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Here are a couple of books that we highly recommend:
 How Movies Helped Save My Soul
by Gareth Higgins
 Catching Light: Looking for God in the Movies
by Roy M. Anker
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